108: How to Think Outside the Box in Prospect Outreach - with Braydan Young

I had a great chat with my guest, Braydan Young, Co-founder of Sendoso. As a fully integrated direct mail and gifting solution, Sendoso helps companies acquire new customers and retain existing customers. In particular, Braydan and I talk about:

• How to cut through the digital noise in today's world of low response rates
• Why you should learn and grow with your customers
• What to do to increase your ROI from a direct mail campaign

The Sendoso story is a great one - they found a gap, and filled it with a ton of hard work mixed with a wonderful team. They have grown quickly, yet managed the growth well by continuing to learn how to best serve their customers.

To learn more about Sendoso, visit: https://sendoso.com/

Follow Braydan on LinkedIn at: https://www.linkedin.com/in/braydanyoung/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt. 

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