110: Prioritizing the Customer Experience - with Nick Hague

I enjoyed taking another perspective this week, as I spoke with Customer Experience thought leader and influencer, Nick Hague of B2B International. Nick and his firm work with companies around the world to help them better understand their markets through data. In particular, he is an expert in how to deliver an excellent Customer Experience (CX). We discuss:

• The 4 key dichotomies in B2B markets
• What will happen if you de-prioritize CX
• How Nick was able to create a "bomb-proof" culture to grow worldwide

This was a fascinating discussion, seeing how Nick focused on analyzing and improving the Customer Experience was very interesting.

To learn more about Nick and B2B International, visit: https://www.b2binternational.com/

Follow Nick on LinkedIn at: https://www.linkedin.com/in/nickhague/
Find Nick on Twitter: https://twitter.com/Nick_HagueB2B
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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt. 

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