118: How to Make Yourself Attractive to Investors - with Katie Bronnenkant

I learned a lot about early stage SaaS finance with investment and finance expert Katie Bronnenkant. Katie has had a very successful career helping startups raise money, to the tune of over $250 million, so she certainly knows her stuff! In this chat, we discuss:

• How to set your company up for investment success
• The mistakes early stage SaaS companies make when it comes to finance
• When the time is right to seek investment

I really enjoyed hearing Katie's perspective, as she has so much knowledge in how investment processes work.

To learn more about Katie and her company Simple SaaS Finance, visit: https://simplesaasfinance.com/

Find Katie on LinkedIn at: https://www.linkedin.com/in/kbronnenkant/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt. 

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