123: What Most Miss in Their SEO Strategy - with Geoff Atkinson

Geoff Atkinson, the Founder and CEO at Huckabuy, explained some very interesting things to me about how companies should be fixing their SEO issues. I was surprised to learn about the things they're doing to help their clients get ahead. Specifically we discussed:

• The one thing most people forget that Google will factor
• How to pivot at just the right moment
• What it takes to get ahead of the competition

Geoff is a smart guy and has successfully navigated the move from e-commerce to SaaS, and now he knows: "Software is where it's at."

To learn more about Geoff and Huckabuy, visit: https://huckabuy.com/
As Geoff mentions, get a discount on Huckabuy services by mentioning you heard about them on the SaaS-Story in the Making podcast!

Find Geoff on LinkedIn at: https://www.linkedin.com/in/geoff-atkinson-7311872/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt. 

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