184: How Content Marketing Drives Continuous Growth

EPISODE SUMMARY

In today’s episode of SaaS-Story in the Making, founder and CEO of Ardent Growth Skyler Reeves graces us with his top-notch strategies on using content marketing to drive growth with host Matt Wolach.

Through his long marketing career, Reeves has developed a great understanding of every little thing about creating content that generates leads to get people to your product and solution. His content intelligence consultancy uses business intelligence to develop evergreen content for B2B SaaS companies. So, don’t go to market until you watch this.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 184, “How Content Marketing Drives Continuous Growth”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Skyler Reeves, CEO & Founder of Ardent Growth

TOP TIPS FROM THIS EPISODE

Figure Out Your Buyer Persona to Resonate
Understand What Your Successful Competitors Are Doing
Align the Content to the Business Strategy

EPISODE HIGHLIGHTS

Content Marketing Is a Form of Acquisition
Bottom-of-Funnel Content Drives Prospects to Take Action
Content Strategy & Planning Are Widely Different

TOP QUOTES

Skyler Reeves

[19:46] “Find a really good person to manage content operations. Figure out what you know. Define your business strategy. Don't pay attention to traffic pay attention to conversions right to things.”

[20:00] “To actually have a business impact, don't fall down the fallacy of, you know, will convert on through email.”

[20:14] “Hire a good person [and] get them in place. And make sure that any writers that are creating that content are having conversations with the founder.”

[20:47] “Don't just throw content at the wall to see what sticks.”

Matt Wolach

[06:55] “Figure out who your best persona is, and direct content towards them.”

[09:09] “Direct your content towards somebody who already may be feeling the problems [you’re] feeling like they need a solution, and try and get them.

[18:41] “When I see a piece that you can tell has been well researched, you can tell has data behind it, you can tell that they know what they're talking about. That's super powerful.”

LEARN MORE

To learn more about Skyler Reeves and Ardent Growth, visit https://ardentgrowth.com/.

You can also find Skyler Reeves on LinkedIn at https://www.linkedin.com/in/skylerreeves/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Get even more tips by following Matt elsewhere: