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EPISODE SUMMARY
In this episode, SaaS-Story in the Making host Matt Wolach interviews the co-founder and CEO of Lemlist, Guillaume Moubeche, on his experiences with the company’s rapid success. With more than three years of experience in running the business, Moubeche shares with us the key to the company’s massive growth, the lessons he gathered through the process, and how creating and maintaining relationships contributed to this achievement.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 186, How Building Strong Relationships Is Key To Scaling Your SaaS Quickly - with Guillaume Moubeche
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Guillaume Moubeche, co-founder and CEO of Lemlist
TOP TIPS FROM THIS EPISODE
EPISODE HIGHLIGHTS
TOP QUOTES
Guillaume Moubeche
[02:42] “The value proposition that was coming up very often is, put your sales on autopilot. It makes people dream. It's amazing. But the truth is [it’s] totally wrong. In a sense that whenever you do sales, you know that it's all about building relationships; all about personalizing your messaging in order for people to know that you actually care.”
[07:29] “It’s difficult for people to always perceive what value is all about.. They can say, “yeah, I built a great tool. If you use it correctly, it's going to drive value to you.” But for me, I think it is how you can share and write content that is actionable enough for people to get these best results and become better.”
[10:40] “If you focus on your target audience, you're going to start connecting with people from your company. And each personal brand will reflect in a very positive way.”
[13:41/14:30] Document everything you do, each step of the way... if you document things, you will be remembered, it will allow you to put complex thoughts that you have in your mind into simple things, and you will gain a lot of clarity.”
Matt Wolach
[07:10] “The number one thing I say is you need to share value, get out, share what's going to help your target, get them ahead.”
[16:30] “Scale, meaning bringing other people in to do what you've been doing [it] doesn't happen if you don't have your procedures and processes documented very, very cleanly and soundly so that others can pick up from where you left off.”
LEARN MORE
To learn more about Guillaume Moubeche and Lemlist, visit https://www.lemlist.com/.
You can also find Guillaume Moubeche on LinkedIn at: https://www.linkedin.com/in/-g-.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
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