199: How to Drive a Ton of Organic Leads

EPISODE SUMMARY

SEO is one of the most effective strategies that SaaS companies should consider. When done right, it's a cost-efficient strategy that can boost a startup's growth. SaaS-Story in the Making host Matt Wolach and Bright Line Media's Founder and CEO, Barrett O'Neill, talks about the importance of SEO strategy, content creation, and optimizing learning for SaaS Startups.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No 199., “How to Grow Your SaaS Startup with SEO”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Barret O’Neill, Founder, and CEO of Bright Line Media

TOP TIPS FROM THIS EPISODE

Create Compelling Content Consistently
Use Long-Tail Keywords
If Needed, Make It Someone’s Job

EPISODE HIGHLIGHTS

SEO Is Essential
Put Skin in the Game

TOP QUOTES

Barrett O’Neill

[04:51] “Having a little bit of skin in the game and that forces you to learn quickly, then [it] accelerates that growth curve.”

[11:13] “The only way to get organic traffic that converts is to start doing SEO.”

[15:26] “Not every piece of content has to be earth-shattering, but it's about showing up. And again, the consistency–like being in the game.”

Matt Wolach

[06:05] “When you put skin in when you put some money into a business, you're extremely motivated to make sure that you see a return on it.”

[12:23] “If you do [SEO] it right, someone else spends a lot of money on marketing, somebody searches them or searches a keyword about them, and YOU pop up.”

LEARN MORE

To learn more about Barrett O’Neill and Bright Line Media, visit https://brightlinesocial.com/.

You can also find Barrett O’Neill on LinkedIn at: https://www.linkedin.com/in/barrettoneill/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Get even more tips by following Matt elsewhere: