229: How to Drive Tons of Great Referrals - with Kirsty Sharman

EPISODE SUMMARY

A referral program is the best organic lead generation process that you can have. All you need to do is invest in your customers instead of the ad giants, and you will get a stream of ROI. However, many software founders have yet to utilize this fully, but once they do, they’ll wonder why they haven’t done it much earlier.

In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach with Referral Factory Founder Kirsty Sharman sat down to discuss how to do your referrals to ace your close rate. They also discussed why referrals are important and valuable advice on customer feedback. Watch to find out how to design your referrals and expand your customer base massively!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 229, “How to Drive Tons of Great Referrals – with Kirsty Sharman”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Kirsty Sharman, Founder at Referral Factory

TOP TIPS FROM THIS EPISODE

• Keep Your Referrals Simple
• Implement Double-Sided Referrals
• Remember to Promote Your Referrals
• Act on Feedback That Helps Your ICP

EPISODE HIGHLIGHTS

• Referrals Generate High-Quality Leads
• Referrals Encourage Good Business Behavior
• Referrals Are Free If Done Right
• Incentives Drive More Referrals Than Rewards

Get even more tips by following Matt elsewhere:

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