230: How to Successfully Launch a Software Product - with Karthik Suresh

EPISODE SUMMARY

Launching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this phase with flying colors. Gone are days when the product management team is in utter chaos due to a lack of structured planning.

In today’s episode of SaaS-Story in the Making, Ignition Co-Founder and CPO/CTO Karthik Suresh elaborate on the elements of a successful product launch with B2B SaaS Sales Coach and Host Matt Wolach. He also discusses the two different stages of product development along with advice on how to best execute your launch. Watch and learn how to strategically present your awesome SaaS products without losing sleep before the deadline!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 230, “How to Successfully Launch a Software Product – with Karthik Suresh”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Karthik Suresh, Co-Founder and CPO/CTO at Ignition

Top Tips From the Episode

• Listen to the Target Customer
• Prioritize Product Market Fit Before Scaling
• Hire the Right People

Episode Highlights

• Early & Late Stage Product Development Differ
• Product Development in a Startup is Tougher
• The Launch Process Determines Product Success

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