232: How an Event Can Generate a Huge Amount of Leads - with Jon Kazarian

EPISODE SUMMARY

Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right know-how.

Fortunately, Accelevents Founder and CEO Jon Kazarian has a ton of experience in leveraging events for an outstanding amount of leads. He discusses with B2B SaaS Sales Coach and Host Matt Wolach how to execute events to lead to a lasting relationship with your attendees. Watch and find out how you can quickly generate a ton of leads from a single event!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 232, “How an Event Can Generate a Huge Amount of Leads – with Jon Kazarian”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Jon Kazarian, Founder, and CEO at Accelevents

TOP TIPS FROM THIS EPISODE

• Identify the CTA of the Event
• Utilize Live Event Information
• Set Advanced Meetings for Attendees
• Let Partners Promote in Your Event
• Get Human Customer Support

EPISODE HIGHLIGHTS

• Events are Massive Lead Generators
• Events Are About Creating Experience
• Events Are Networking Opportunities

Get even more tips by following Matt elsewhere:

• Sales Tips
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