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EPISODE SUMMARY
Embarking on the entrepreneurial journey in the tech industry can be like a roller coaster ride - it’s exciting, filled with energy, and demands unyielding dedication.
In this episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach had a candid conversation with Ron Gidron, Founder and CEO at xtype. Read on to delve into the whirlwind of experiences, insights, and lessons learned while scaling a tech startup, particularly in targeting the enterprise sector.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 294, “How to Win Large Enterprise Deals as a Startup - with Ron Gidron”
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Ron Gidron, Founder and CEO at xtype
TOP TIPS FROM THIS EPISODE
EPISODE HIGHLIGHTS
TOP QUOTES
Ron Gidron
[5:11] "Fall in love with the problem versus a solution."
[14:43] "Selling to enterprises means selling to a team, not just an individual."
Matt Wolach
[18:59] "It's not always the best product that wins; it's how you make the buyer understand their problem."
[21:22] "If the problem is big enough, they won't care how big you are or how long you've been around."
LEARN MORE
To learn more about xtype, visit: https://www.xtype.io/
You can also find Ron Gidron on LinkedIn: https://www.linkedin.com/in/rongidron/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.
Get even more tips by following Matt elsewhere:
