323: How to be the #1 Choice in Your Industry - with Frank Husmann

EPISODE SUMMARY

In the recent episode of Scale Your SaaS, host and B2B Matt Wolach had a compelling conversation with Frank Husmann, CEO & Founder of Maxiality, an ex-SaaS founder turned authority marketing expert. Frank shared valuable insights on how B2B SaaS leaders can leverage their expertise to become industry authorities and drive business growth. Here’s a deep dive into the key takeaways from their discussion.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 323, “How to Be the #1 Choice in Your Industry - with Frank Husmann”

Guest: Frank Husmann, CEO & Founder of Maxiality

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder

TOP TIPS FROM THIS EPISODE

• Understanding Authority Marketing
• Shifting from Product Focus to Results Focus
• The Pitfalls of Traditional Marketing
• Practical Steps for Founders to Build Authority

Frank outlined a systematic approach to authority marketing:

1. Schedule Regular Content Creation: Plan monthly interviews with founders to extract valuable insights. Use these sessions to generate a wide array of content, including blog articles, LinkedIn posts, newsletters, and YouTube videos.
2. Develop a Unique Point of View: Stand out by articulating a distinct industry-issue perspective. This could involve challenging standard practices or offering innovative solutions.
3. Leverage Multi-Channel Distribution: Utilize platforms where your target audience is active. Amplify successful content with targeted ads, particularly on LinkedIn.
4. Integrate Sales and Marketing Efforts: Ensure marketing content aligns with sales needs, providing valuable resources for use throughout the sales process.

EPISODE HIGHLIGHT

• From SaaS Founder to Authority Marketing Expert
• Final Thoughts

Authority marketing is not just a strategy; it’s a commitment to consistently sharing your expertise and becoming a trusted voice in your industry. Start today, and watch your influence—and your business—grow.

TOP QUOTES

Frank Hussman

[04:23] "Authority marketing is basically using the knowledge that's in the organization, most of the time, it's the founder or any other subject matter expert, using that knowledge to become an expert in the industry."

[19:56] "Having a unique point of view... there are so many other things that you can do to create a unique point of view because if you do that, then you will really stand out in the crowd."

[22:13] "Make sure that if you start early, you can fine-tune your messaging, you can fine-tune your point of view. And you'll have a lot of buffer of content that you can use when you want to advertise, for example, but you're already inside your ICP talking if you're doing this right."

Matt Wolach

[06:24] "Something I teach my clients is, don't sell your product, sell the results. If you just push product, product, feature, feature, feature, it gets boring, and it looks the same as every other product out there."

[08:40] "I love what you're talking about, about how founders need to leverage their

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