Episodes

EPISODE SUMMARY When it comes to data, people's impression is that it's usually part of the company's quarterly review or all about the KPI. But what if I tell you that data can also be used as a magnetic lead …

EPISODE SUMMARY Every founder would love to build their own ‘dream team,’ but that is usually easier said than done. Fortunately, tools like the Employee Stock Option Plan (ESOP) help achieve that goal. But then, how exactly ...

EPISODE SUMMARY Scaling a SaaS product is something that is needed to help SaaS startups grow. When the product has paid off, it faces the urge for further growth and development. That’s why in today’s episode, we will dive d...

EPISODE SUMMARY A standard piece of advice that both software salespeople and marketers provide when it comes to lead generation is to apply SEO. In fact, the use of SEO is expected nowadays because of how much impact it can …

EPISODE SUMMARY Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generati...

EPISODE SUMMARY Recent trends show that a new era is about to dawn upon the software business world. As many of you have noticed, there is a rapidly increasing shift towards freelancing among young professionals. If your busi...

EPISODE SUMMARY Launching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this p...

EPISODE SUMMARY A referral program is the best organic lead generation process that you can have. All you need to do is invest in your customers instead of the ad giants, and you will get a stream of ROI. However, …

EPISODE SUMMARY Capital is undoubtedly the blood of any software business as enough cash needs to flow for a company to keep functioning. But to thrive, sometimes more money is required than what is currently circulating. And...

EPISODE SUMMARY Mistakes are inevitable, be it in business decisions or personal endeavors. While they may feel unpleasant, they’re actually fundamental in life, how would you determine the correct method without knowing what...

EPISODE SUMMARY There comes a point in every founder’s life that they must leave their current business. This means selling the company to regain the capital. However, many founders find themselves stumped on the path to gett...

EPISODE SUMMARY Data is information that is collected for us to review what happened in the past. This helps you to create and weigh decisions in the future. But, data is not enough to help you. You need to know …

EPISODE SUMMARY In today’s age of fast-paced progress, adaptability and flexibility are a must for your business to thrive. Remote work grants this opportunity as you can work with anyone from anywhere and even anytime. Howev...

EPISODE SUMMARY Keeping track of your processes and progress lets you and your team see your development. In SaaS, documentation may be the last thing on your agenda, making it appear less significant and forgotten. But, it i...

EPISODE SUMMARY Founders have a unique experience and passion for running their businesses, thus shaping the way they lead their teams. And as it expands, they may want the same level of passion from their employees, which co...

EPISODE SUMMARY Client onboarding sets the tone and expectations of the client to the company. When done right, it can lead to a better understanding of their needs and efficiency in providing the best way to achieve their go...

EPISODE SUMMARY Automation is great, but are some people taking it too far? What happened to a personal approach (that buyer’s love)? The rise of automation software made it easy for companies to reach a large percentage of t...

EPISODE SUMMARY In this industry, the competition is tough. Companies are always finding ways to stand out. One way to do this is to make processes efficient. It would help improve almost all aspects of the business, leading ...

EPISODE SUMMARY Building a company comes with successes and struggles along the journey. Founders learn a lot from these as they experience them at different stages. And it helps them align their motivations, actions, and dec...

EPISODE SUMMARY In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Fathom’s founder and CEO, Richard White, talk about remote work, the importance of clear communication, and company gr...

EPISODE SUMMARY Starting a SaaS company is hard, and raising it can even be more challenging. Finding the right strategy, going through trial and error, and especially finding the fund you need are only parts of what makes it...

From Matt’s popular B2B SaaS-focused podcast: “SaaS-Story in the Making.” With the rising trends in the SaaS industry, every founder must learn how to innovate with their marketing strategies. Businesses of all sizes are disc...

From Matt’s popular B2B SaaS-focused podcast: “SaaS-Story in the Making.” With many social media platforms, it can be challenging to find one where a brand can grow. But in recent years, and with the added boost in social med...

EPISODE SUMMARY In this episode of SaaS Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Respona’s Co-Founder and Lead Innovator Farzad Rashidi talk about how SEO can significantly impact your company’s succ...